Backlinking, Plugins, Pinging, RSS Feed, Comments

The interactive nature of Blogs is hard to beat. One reason why blogs are more popular than the usual html websites is the ability that blogs feature interms of user interactivity such as commenting systems, feed subscriptions, social bookmarking and many more plugins. These features attract visitors and turn them to blog subscribers and potential buyers of your product or service that you offer. Plugins, Pinging, Backlinking, RSS Feed capability and the ability of people to add comments all contribute to its interactive nature. WordPress as we all know is the blog platform dominator. It has a lot of very neat plugins that make SEO and interacting with other forms of Social Media effortless.

Universal Acceptance

Blogs have created a revolution in the way the information in transmitted and shared. All the social networking and bookmarking sites such as digg, facebook, twitter requires that the users register to view profiles or certain information but blogs can be accessed by anyone who has an internet connection. A Blog allows you to achieve a potentially infinite number of customers for your business. You can interact with any person at any corner of the globe.

Market your blog, not your business!

One of the most important thing that most successful marketers do is, they showoff their blogs to the world to prove their expertise in the business. As said earlier, your blog speaks of you and your business in total. So, it is important that you link your blog wherever possible. All of your social media activities should be organized to link back to your blog. Market it through twitter, facebook, digg, youtube videos and everything possible to generate visitors which can later convert them to potential customers. The amount of time you spend and concentrate on improving and updating your blog is directly proportional to the business that is feasible through it. Just take it this way, if i made a post on facebook, you probably had to sign up and login to view it. Blog is the most important part of your Social Media strategy. If you don not have one then start one today!!

My next post will focus on blog optimization and steps to create a successful blog; please spread the word!